The 10 Best Online Shopping Sites in the Philippines: Your Ultimate Guide

As the digital economy flourishes, the Philippines has embraced the trend of online shopping, offering Filipinos a wealth of e-commerce platforms to cater to their diverse needs. From gadgets and fashion to groceries and household items, various websites and mobile applications cater to Filipino shoppers’ preferences. This article explores the top 10 online shopping sites in the Philippines, helping you stay updated with the latest trends and deals in the e-commerce landscape.

1. Shopee

Although a relatively new player in the Southeast Asian e-commerce landscape, Shopee has made its mark by focusing on providing excellent value, a diverse product range, and a personalized shopping experience. Shopee’s catalog ranges from clothing and electronics to furniture and health products, all sourced from a variety of sellers, allowing them to cater to every budget.

Shopee’s excellent mobile app and user-friendly website set it apart, but it’s its live chat feature that truly encourages buyers and sellers to communicate directly, fostering a sense of community and trust among users. Moreover, Shopee Pay allows users to pay with ease, while their Cash on Delivery service ensures the platform caters to Filipino’s preference for cash-based transactions. Periodically, Shopee entices its users with sales promotions that include free shipping and heavily discounted items, making it an e-commerce platform with cult status.

2. Lazada

The Philippine e-commerce space has a front-runner: Lazada. Established in the region in 2012, Lazada has become a household name for Filipino online shoppers. This e-commerce platform offers a multitude of products, including consumer electronics, home appliances, beauty products, fashion for the entire family, groceries, and much more. With frequent flash sales, vouchers, and annual shopping events like “Lazada 11.11”, Lazada caters to Filipino consumers seeking an extensive selection of items at highly competitive prices.

One of the features that secure Lazada’s popularity is its user-friendly mobile app that allows users to search for products, add them to their cart, and complete the transaction with just a few taps. The app even saves recent searches, making it quicker for customers to find their favorite items in the future. Furthermore, Lazada’s comprehensive payment options – ranging from credit cards, mobile wallets, and online banking – provide cash-on-delivery services to accommodate the predominantly cash-based Filipino market.

3. Zalora

Zalora is an online shopping platform dedicated exclusively to fashion. Established in 2012, Zalora has been spreading its wings across Southeast Asian countries, making a significant impact on the fashion sector. Their extensive catalog features clothing, footwear, beauty products, accessories, and bags for men, women, and children. Zalora’s unique selling point is its success in bringing together premium international brands alongside local Filipino labels.

On top of a well-designed website and mobile app that makes browsing and shopping a breeze, Zalora provides customers with seasonal sales, exclusive discounts, and rewards for new members. Free shipping for orders above a certain amount, a 30-day free return policy (with a few exceptions), and a variety of payment methods – including cash on delivery – set Zalora up as a go-to destination for Filipino fashionistas.

4. Carousell

Carousell has carved a niche in the online classifieds sector, allowing users to buy and sell a range of items and services in a user-friendly mobile app and website. Initially starting as a platform for pre-loved items, Carousell has since expanded its offerings to include brand-new items, real estate listings, and even vehicle sales.

The simplicity of creating an account, uploading product photos, adding descriptions, and connecting with potential buyers make Carousell an attractive option for novice and experienced sellers alike. In addition, the platform has fostered a sense of community by promoting responsible buying and selling behaviors through a reliable feedback and rating system. Whether buying or selling, Carousell is the platform to visit for a variety of needs.

5. eBay Philippines

Serving as the link between the global eBay e-commerce platform and local Filipino merchants and customers, eBay Philippines takes the excitement of bidding to a whole new level. This online marketplace showcases an expansive range of items, including fashion, electronics, household goods, and even rare collectibles.

Sellers on eBay Philippines list items in two different ways – through auction-style listings, where buyers place bids to secure an item, or fixed-price listings that allow buyers to purchase an item immediately using a “Buy it Now” button.

In addition to making it easier for Filipino shoppers to buy from international sellers, easy payment options like credit cards and PayPal with eBay’s built-in buyer protection policies make the platform an attractive choice for e-commerce enthusiasts. Local sellers within the Philippines can also take advantage of this extensive marketplace, expanding their reach to potential buyers from across the nation.

6. MetroMart

As the number one grocery delivery platform in the Philippines, MetroMart has quickly become a preferred choice among Filipinos seeking a convenient and hassle-free online grocery shopping experience. By partnering with well-known stores like Rustan’s Marketplace, SM Supermarket, and Robinsons Supermarket, MetroMart provides users with a substantial selection of grocery items and household supplies, which are then delivered directly to the shopper’s doorstep.

The MetroMart website and mobile app excel in user-friendliness, letting users view images and prices of every item on sale and complete their purchase with a few clicks. Overall, MetroMart has become the online grocery shopping destination for busy Filipino families and individuals alike.


Acknowledged as the ultimate destination for hard-to-find or imported items, sources products from international e-commerce platforms like Amazon, eBay, and Walmart, to cater to the Filipinos’ penchant for unique items.

Through, users can access an array of categories, such as electronics, toys, books, and beauty products. The entire process, from ordering and shipping to customs clearance, is handled by to make it as seamless and hassle-free for Filipino buyers as possible.


Since its inception in 2008, SHEIN has become a dominant force in the global online fashion space, offering stylish and affordable clothing, accessories, and footwear for men, women, and children. With a frequently updated inventory and deals, SHEIN PH ensures that Filipino fashion followers can access the latest trends without breaking the bank.

In addition to free shipping over a certain amount and hassle-free returns within 30 days, SHEIN PH uses periodic promotions and flash sales to provide savings to its customers. Their mobile app and website enable users to browse, select, and purchase items with ease, making SHEIN PH a top choice for fast fashion enthusiasts in the Philippines.

9. Kimstore

Founded in 2006, Kimstore is a leading online retailer of gadgets, electronics, and accessories in the Philippines, attracting tech-savvy shoppers with an extensive range of smartphones, cameras, gaming consoles, and laptops from popular brands like Apple, Samsung, and Sony. In addition, Kimstore offers competitive pricing along with nationwide shipping services, while the website and mobile app enable users to browse and purchase their desired gadgets with minimal effort.

Beyond a good product range and an easy-to-navigate platform, Kimstore is renowned for its excellent customer service, which includes knowledgeable staff who can assist shoppers in finding the perfect gadget to suit their needs.

10. FB Marketplace

Utilizing the massive global reach of Facebook, FB Marketplace has become an ideal online platform for buying and selling items within the Facebook community, directly connecting buyers and sellers. Leveraging Facebook’s built-in messaging system, users can effortlessly communicate and negotiate, without needing to disclose personal contact details.

FB Marketplace offers a broad range of items, including clothing, appliances, furniture, and vehicles. This user-oriented platform simplifies buying and selling processes for Filipinos, making transactions smoother and encouraging a sense of community among users.

In summary, the online shopping landscape in the Philippines has experienced a boom, providing an array of platforms catering to various needs and preferences. Whether looking for gadgets, fashion items, or a platform to sell pre-loved products, these top 10 shopping sites in the Philippines provide customers with a seamless and enjoyable online shopping experience from the comfort of their homes.

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